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Why should I spend my hard earned money on a CRM

Simple answer is you should not spend on CRM, instead you should invest on CRM. Means, CRM by itself is not going to give results but instead if you invest time, effort and yes money it will give you results.

Next question is, Is your organization matured enough to have a CRM? A CRM needs a pipeline of activities that may be recurring based on the nature of business. For example, if you are selling an agriculture equipment, the pipeline maybe as given below

It may not matter much if your number of leads is, say under 10. You may be able to manage this process smoothly through a manual checks and balance system. But when the leads cross hundred, say through a viral youtube video this system fails short to meet your needs. Then you need to have a system to monitor the marketing activity. A CRM software needs a CRM manager who spends atleast an hour everyday to take feedback on the entries in the CRM. Tasks mapped against leads and ensure sanctity of data entered in the CRM. Without CRM managers, CRM software is at the mercy of marketing people for whom this is just another task in their bouquet of responsibilities which they tend to overlook.

How will CRM ensure growth of company.

CRM converts operations in the marketing to measurable metrics. For example, how much time is taken to convert a lead after negotiation. If this time is more than you expect, there is something in the operation that needs your attention. How much time is taken between lead generation and first call to customer, is often a good measure of how alert your marketing staff is, or how much more do you need to invest in marketing. By keeping track of such metrics you can easily improve the performance of marketing department in a measurable manner. 

Are you missing out on leads?

These are the days of omni channel marketing. You may be getting leads through tele calling, seo, google ads, facebook ads, email, networking events, exhibitions, etc. All these may be having its own place of data storage like facebook ad manager, google ad manager, wordpress plugin forms etc. There is every chance that you may overlook one or two of these sources, causing you to loose track of a potential million dollar sale. A CRM, with its API integration capabilities empowers you in a manner to manage infinite channels of marketing and measure effectiveness of each channel separately. With proper API integration, leads from any channel will flow magically into your dashboard and channel to appropriate lead owner based on your internal assignment policies enabling you a hassle free management of leads